"Sucesso de venda nos estados Unidos, fundamentos de Investimentos, é um livro didático sobre o mercado de capitais. Apresenta a teoria financeira e dá destaque à sua aplicação ao mundo prático, enfocando nas bolsas e nos mercados globalizados. Os autores eliminaram os detalhes matemáticos desnecessários, concentrando-se na intuição e no discernimento que serão úteis aos profissionais no decorrer de suas carreiras, à medidas que novas idéias e desafios surgem no mercado financeiro. Fundamentos de Investimentos contém: Tratamento atualizado microestrutura de mercado, com discussões sobre as práticas de negociação ao mercado da Nasdaq; Capítulo detalhado sobre a organização de fundos mútuos e outras empresas de investimentos; Ampla discussão sobre taxas de retorno, acompanhadas de tabelas com dados históricos; revisão da literatura sobre hipótese de eficiência do mercado e discussão atualizada sobre gestão de risco de investimentos de renda fixa, com uma introdução a técnicas mais avançadas."
"Este livro expõe os tópicos fundamentais do mercado de capitais e as operações que nele, podem realizar seus participantes, geralmente apresentados como inacessíveis ao público leigo. O autor oferece uma análise completa e sistematizada dos principais conceitos que envolvem o tema, os quais, por meio de rigorosa exposição didática, tornam-se de fácil assimilação. Houve também preocupação com a linguagem utilizada, de modo que esteja acessível ao leitor não tão familiarizado com o mercado. A obra caracteriza-se também por manter o enfoque prático, sempre que possível, sem com isso perder o rigor formal da teoria. O conteúdo do livro estrutura-se em três partes. A Parte I - ambiente financeiro -, de caráter introdutório, busca oferecer uma visão integrada de diversos conceitos fundamentais para compreensão do ambiente financeiro, com base em uma abordagem sistêmica. A parte II - Bolsas de valores -, de caráter operacional, visa à criação de subsídios para o entendimento e a operação do mercado de capitais. Por último, a Parte III tem caráter instrumental para pessoas que pretendem compreende e utilizzar o mercado de capitais. Nela, serão conceituadas e apresentadas as principais ferramentas para análise de ações como opção de investimento."
"Este livro ensina: como se tornar um negociante calmo, tranqüilo e controlado, como usar o computador para achar bons negócios, como desenvolver um sistema de comércio poderoso e como encontrar negócios promissores. Alexander Elder mostra como disciplinar sua mente, apresenta os métodos para negociar com o mercado e como gerenciar suas finanças para que o negociante mantenha-se firme no mercado."
"Em sua 48º edição , com mais de 30 milhões de exemplares vendidos em todo o mundo,' Como fazer amigos e influenciar pessoas' é considerado um dos principais livros no genêro, influenciando com ótimos conceitos a todos no âmbito pessoal e profissional."
"Os fundamentos da oratória são apresentados pelo autor. A arte de conquistar o público, persuadir, informar e divertir a plateia. A ênfase é colocada na expressão da personalidade do orador."
"Você já ficou intrigado pensando no que faz com que um produto, um serviço ou mesmo atitudes virem moda da noite para o dia? Já imaginou que tipo de mudança faz, por exemplo, com que livros desconhecidos se transformem em best-sellers? Ou o que explica o aumento do consumo de cigarros entre os adolescentes, apesar da campanha antitabagista?
Neste livro - que já vendeu 5 milhões de exemplares em todo o mundo e está há mais de 200 semanas na lista de best-sellers do New York Times - Malcolm Gladwell apresenta uma maneira instigante e original de entender fenômenos sociais desse tipo: vê-los com epidemias.
'Idéias, produtos, mensagens e comportamentos se espalham como vírus', diz o autor. E o momento decisivo em que essas novidades se alastram - ou se acabam - é o que ele chama de O ponto da virada. Esse instante crítico surge com mudanças que, embora pequenas, surtem um efeito extraordinário.
Mas nem sempre as novidades contagiantes são benéficas. Basta pensar na epidemia de suicídios que arrebatou adolescentes da Micronésia por uma década depois que um jovem rico e carismático tirou a própria vida.
Partindo dessa tremenda influência que sofremos do meio, Gladwell pergunta: por que então algumas epidemias que poderiam ser 'boas' não emplacam, como é o caso da campanha antitabagista entre os jovens?
Sua resposta é que as pessoas podem transformar radicalmente seus comportamentos ou suas crenças desde que estejam diante do estímulo certo. E aqui ele nos mostra como identificar e até construir esses estímulos."
"Benefícios extraordinários são obtidos pela pequena minoria capaz de fazer um esforço extra e ir um pouco mais longe do que a maioria.
Benefícios extraordinários também são conquistados pela pequena minoria com coragem de desistir antes e redirecionar sua energia para algo novo.
Em ambos os casos, o objetivo é ser o melhor do mundo.
Desista do que não vale a pena. Insista no que compensa.
v Tenha peito de fazer uma coisa ou outra." - Seth Godin
Qualquer pessoa que pense em contratá-lo, comprar algo de você, recomendá-lo a alguém ou fazer alguma coisa do gênero vai se perguntar se você é a escolha certa, o melhor do mundo na sua área.
Melhor no seguinte sentido: melhor para essa pessoa, em determinado momento, com base no que ela sabe e acredita. E a concepção de mundo aqui é egoísta: o mundo dessa pessoa, com suas preferências e conveniências.
Nossa cultura celebra os vencedores. Estamos sempre premiando o produto, a música, a empresa ou o funcionário número 1. Sem muito tempo ou oportunidade para experimentar, nós intencionalmente reduzimos nossas escolhas ao que consideramos melhor.
Além disso, estar no topo é vantajoso porque poucos chegam lá. É difícil ser o melhor do mundo, é preciso enfrentar grandes desafios e, mais importante que tudo, saber quando vale a pena insistir e quando é hora de desistir.
Este livro provocador vai ajudar você a reconhecer se está diante de uma situação na qual deve investir seu tempo, esforço e talento ou se ficou preso num beco sem saída e a decisão mais inteligente a tomar é desistir - e ter a oportunidade de ser o melhor do mundo em outra coisa."
"Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented.
As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.
In The Paradox of Choice, Barry Schwartz explains at what point choice -- the hallmark of individual freedom and self-determination that we so cherish -- becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice -- from the mundane to the profound challenges of balancing career, family, and individual needs -- has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.
By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make."
"This classic text is annotated to update Graham's timeless wisdom for today's market conditions...
The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.
Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.
Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals."
"Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages."
"With the countless distractions that come from every corner of a modern life, it's amazing that were ever able to accomplish anything. The Power of Less demonstrates how to streamline your life by identifying the essential and eliminating the unnecessary freeing you from everyday clutter and allowing you to focus on accomplishing the goals that can change your life for the better.
The Power of Less will show you how to:
Break any goal down into manageable tasks
Focus on only a few tasks at a time
Create new and productive habits
Hone your focus
Increase your efficiency
By setting limits for yourself and making the most of the resources you already have, youll finally be able work less, work smarter, and focus on living the life that you deserve."
"Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live."
"The Challenge:
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
The Study:
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
The Standards:
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
The Comparisons:
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.
The Findings:
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:
Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.
“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”
Perhaps, but who can afford to ignore these findings?"
"Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond."
"More than 100 pages of new, cutting-edge content.
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint.
This step-by-step guide to luxury lifestyle design teaches:
•How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
•How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
•How blue-chip escape artists travel the world without quitting their jobs
•How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
•How to trade a long-haul career for short work bursts and frequent “mini-retirements”
The new expanded edition of Tim Ferriss’ The 4-Hour Workweek includes:
•More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point
•Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal
•How Lifestyle Design principles can be suited to unpredictable economic times
•The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either"
"In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way."
"What would you be willing to do for the rest of your life...? It's a question most of us consider only hypothetically-opting instead to "do what we have to do" to earn a living. But in the critically acclaimed bestseller "The Monk and the Riddle", entrepreneurial sage Randy Komisar asks us to answer it for real. The book's timeless advice - to make work pay not just in cash, but in experience, satisfaction, and joy - will be embraced by anyone who wants success to come not just from what they do, but from who they are.At once a fictional tale of Komisar's encounters with a would-be entrepreneur and a personal account of how Komisar found meaning not in work's rewards but in work itself, the book illustrates what's wrong with the mainstream thinking that we should sacrifice our lives to make a living. Described by Fortune.com as "part personal essay, part fictional narrative and part meditation on the nature of work and life," "The Monk and the Riddle" is essential reading on the art of creating a life while making a living. 'Belongs in a category by itself...The best thing I've read all year' - "San Francisco Examiner". 'A timely book' - "USA Today". 'A self-help manual and business fable rolled into one' - "The Times, London"."
Tirando o "Como fazer amigos..." que a capa ta um pouco gasta, todos os livros estão em excelente estado. Eu sou bem fresco com isso.
O frete não está incluso. Eu moro no Rio pra quem quiser pegar em mãos.
- Como Falar em Público e Influenciar Pessoas no Mundo dos Negócios
- O Ponto de Virada
- The Paradox of Choice
- Rework
- The Power of Less
- Drive - The Surprising Truth About What Motivates Us
- Good to Great
- Built to Last, Successful Habits of Visionary Companies
- The E Myth Revisites - Why Most Small Businesses Don't Work and What to Do About It
- The Monk and The Riddle
- Como Falar em Público e Influenciar Pessoas no Mundo dos Negócios
- O Ponto de Virada
- The Paradox of Choice
- Rework
- The Power of Less
- Drive - The Surprising Truth About What Motivates Us
- Good to Great
- Built to Last, Successful Habits of Visionary Companies
- The E Myth Revisites - Why Most Small Businesses Don't Work and What to Do About It
- The Monk and The Riddle
reservado. Btw, to indo pra minas segunda. Dependendo de onde vc mora, posso deixá-los em bh com alvinho pra vc retirar em mãos ou mandar pelos correios de lá pra ficar mais barato.
- Como Falar em Público e Influenciar Pessoas no Mundo dos Negócios
- O Ponto de Virada
- The Paradox of Choice
- Rework
- The Power of Less
- Drive - The Surprising Truth About What Motivates Us
- Good to Great
- Built to Last, Successful Habits of Visionary Companies
- The E Myth Revisites - Why Most Small Businesses Don't Work and What to Do About It
- The Monk and The Riddle
Falae, @Heartbreaker ! Tua caixa de MP ta cheia. Vai querer ficar com os livros mesmo? Ta esperando alguma coisa pra confirmar? Me dá um update ae, por favor. abs!